Forbes March 2, 2025
In a rapidly evolving digital landscape, generative AI is revolutionizing the way businesses operate. To explore this transformation, I had the privilege of interviewing Professor Mohanbir Sawhney, Associate Dean for Digital Innovation at Northwestern Kellogg School of Management. As a leading expert in digital marketing, artificial intelligence applications, and business innovation, Professor Sawhney provided a comprehensive overview of how Gen AI is reshaping industries and the critical strategies businesses should adopt to maximize...
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