The 3-Pronged Strategy to Boost Patient Engagement with Your CRM

MedCity News October 25, 2024
Luiz Cieslak

A healthcare CRM is much more than a data management tool. It helps you make a strong first impression on each patient and strengthen relationships over time.

For years, patient engagement has been a top focus for healthcare leaders. But today’s patients are frustrated with the overall patient experience, in no small part due to their providers’ approach to communication. In fact, it’s one of the biggest obstacles to a quality patient experience – and, in turn, better patient outcomes.

Healthcare CRMs (customer relationship management systems) are specialized software systems that help healthcare organizations manage interactions with patients, streamline operations, and...

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