Thanks to CVS, Aetna and Apple, virtual medicine is getting the marketing boost it needs

CNBC December 4, 2017
Christina Farr

• The largest health and technology companies in recent weeks gave a boost to a medical technology trend.
• That trend is called “telemedicine,” and involves virtual consultations.
• Apple and Aetna both detailed plans to incorporate this technology into their offerings.

Telemedicine, or virtual medical consults by phone or video, has been the “next big thing” in health care for more than a decade. But year after year, countless studies have found that telemedicine companies are held back by a lack of awareness among consumers.

Now, thanks to a marketing boost from behemoths like Apple, Aetna and CVS, telemedicine might finally take off.

When pitching the benefits of a merger with CVS, Aetna’s chief executive, Mark Bertolini, detailed how technology...

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