Text-first virtual care: The key to virtual care sustainability

Telehealth and Medicine Today August 31, 2024
Helen Schnase, MD, MBA, Stephanie LaDue

Virtual care is, and will continue to be, a ubiquitous front door to care as it evolves as a modality to better match the demands and lifestyles of consumers. As with any technology, success comes from learning, iterating, and evolving, and this is certainly true of virtual care as it comes of age.

It’s been a complex journey as the modality gained acceptance, moving through the early adopter stage into its adolescent growth spurt propelled by COVID. Virtual care’s growth has been a mix of progress and pitfalls, manifested in policy changes, market shifts, sustainability issues, and the trials of big-name players. However, these challenges have also presented new opportunities for learning, partnering, and a runway for refined models to...

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