Vox May 16, 2024
From privacy breaches to bad providers, teletherapy services often come with a hidden cost.
The US has a therapist shortage. Even if you can find one, good luck snagging an appointment with a therapist who is affordable or covered by your insurance.
That’s where online therapy platforms like BetterHelp come in. Even if you’re not a user, you’ve almost certainly heard of them. For years, BetterHelp blanketed the online world with advertisements and enlisted an army of podcasters, influencers, and creators to produce sponsored content that promotes their service as a solution.
According to podcast analytics firm Magellan AI, BetterHelp spent an estimated $24.6 million on podcast ads in the first quarter of 2024, more than any other company...
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