PYMNTS.com December 8, 2023
The healthcare industry is undergoing a digital transformation, with telehealth services gaining popularity among consumers of all ages. Even baby boomers, often stereotyped as resistant to technology, are embracing the trend, according to findings from a PYMNTS Intelligence research study.
In fact, contrary to stereotypes, the joint PYMNTS-Lynx study shows that 64% of baby boomers and seniors are actively engaging with digital healthcare activities. Nearly two-thirds of this demographic have also participated in digital healthcare activities in the past year, indicating their openness to using technology for managing their medical services and benefits.
The survey further reveals that baby boomers and seniors report higher satisfaction rates for digital healthcare experiences compared to the average consumer when it comes...
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