Forbes December 13, 2024
Dr. Sai Balasubramanian, M.D., J.D.

Despite the continuously changing tides of healthcare over the last 50 years, innovation in the retail and consumer pharmacy spaces has been slightly more measured. The foundational concept of patients ordering and receiving their medications from brick-and-mortar establishments has been relatively untouched for decades. However, over the last 10 years, this arena has witnessed remarkable innovation and transformation.

The most significant catalyst for this change is technology.

At the most fundamental level, the internet, in conjunction with the digitization of retail pharmacies, has empowered patients with easier ways to order their prescriptions and track the progress of their orders. Additionally, patient quality of life has witnessed significant improvement with the advent of digital prescriptions; especially with the integration of EMR...

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