BioPharma Dive May 1, 2018
It’s a patient-centric world. Patients today are active consumers, not passive recipients. They want to be a partner in your clinical trial. How can you make use of technology to meet their needs, help them feel engaged in your study, and ensure a more successful clinical trial?
The first article in this six-part Tech Success series discusses the power and potential of mobile communications to enhance patient retention.
Not so long ago, patients were passive consumers. Visit the doctor, nod in agreement, fill the prescription, do what he says. Most people would not have thought to question a doctor’s diagnosis, seek a second opinion, or chat with other people who had the same condition.
Enter the Internet and...
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