PYMNTS.com October 28, 2025
Moves from Adobe, Oracle, OpenAI and Google highlight how enterprise tech is doubling down on artificial intelligence (AI) in workflows, infrastructure expansion, and developer enablement across creative, business and cloud ecosystems.
Creative Professionals Get Agentic AI
Adobe announced Tuesday (Oct. 28) at its MAX 2025 event that Creative Cloud apps such as Photoshop, Lightroom, Premiere and Illustrator will now include an AI Assistant powered by agentic AI to handle repeatable tasks and surface personalized recommendations.
Adobe’s announcement also noted more than 100 new features, including image upscaling, generative editing and batch-image processing via its Firefly suite. The updates are part of what Adobe calls “collaborative intelligence,” where human input and AI capabilities operate side by side.
Since Firefly’s debut,...
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