Harvard Business Review June 13, 2024
How and when your company should invest in AR/VR technologies.
The Apple Vision Pro is the latest in a long line of trendy, expensive spatial computing headsets. (Remember Google Glass?) But the augmented reality and virtual reality features that these devices enable can have an impact beyond video games. Pioneering companies are using these immersive tools to train employees and to engage with consumers in digital and retail settings. It’s growing increasingly important for senior leaders to explore the possible use cases and to understand the potential benefits and ongoing challenges that accompany these technologies.
Tech at Work is a four-part special series from HBR IdeaCast. Join senior tech editors Juan Martinez and Tom Stackpole for research, stories, and advice...
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