Forbes July 23, 2024
The retail company, which is suffering from stagnant sales, has made AI part of its growth strategy. But staff said that ‘Help AI’ is a poorly designed tool and a waste of resources.
Last month, Target officially plunged into the AI bubble. Like many of its peers in the retail industry, the company went with something simple and accessible — a ChatGPT-esque bot. But instead of focusing it on customer support, Target focused it on employees.
“We’re continually experimenting with new tools to make it even easier for our team to do their jobs and to bring more of what guests love about shopping at Target to life,” Target CIO Brett Craig enthused in a press release, touting a “transformative...
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