Health Payer Intelligence July 10, 2019
Kelsey Waddill

Blue Shield California is taking a new approach to wellness programs to cater to healthcare consumerism and digital innovation in healthcare.

Blue Shield California (BSC) recently announced its new platform Wellvolution and in doing so it emphasized payers’ movement away from solely brick-and-mortar wellness programs to customizable, member-driven health solutions.

In 2016, wellness programs were an $8 billion industry with a projected growth of 7.8 percent per year. Employers were under the impression that by providing employees with access to wellness programs and incentivizing them to attend, healthcare costs would fall, productivity would rise, absenteeism would drop, and the company culture would thrive.

However, since as early as 2013, the number of studies that demonstrate low return on investment has steadily accumulated.

According to Angie...