MedCity News March 31, 2023
Over the past decade, influencer marketing has become a popular tool for brands looking to […]
Over the past decade, influencer marketing has become a popular tool for brands looking to reach audiences that increasingly rely on social and digital tools for information, connection and support. Though slightly behind, the healthcare industry has begun adopting the approach in recent years as people become more socially engaged as it relates to their health experiences, making it more difficult to reach people through traditional media & marketing channels.
As influencer marketing has become more widespread across industries, criticism has also abounded. Often one-dimensionalized by the lifestyle and celebrity influencers who have cemented the world’s understanding of the approach, influencer marketing is often...
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