MobiHealth News May 15, 2018
In a survey of 200 healthcare professionals, 80 percent rated their online reputation as very or extremely important and 90 percent expressed concern about the risks of negative feedback. But only 46 percent of respondents were planning to put resources toward improving that reputation in the next year.
The survey was commissioned by PatientPop, a digital health company with a vested interest in the results. The company, which raised $10 million in late 2015, aims to help practices acquire more patients, get better reviews online, drive repeat visits, and track marketing analytics. PatientPop offers appointment booking features so that patients will be able to schedule appointments. The service also sends patients a followup appointment reminder via...
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