Source: MobiHealthNews, , May 15, 2018
In a survey of 200 healthcare professionals, 80 percent rated their online reputation as very or extremely important and 90 percent expressed concern about the risks of negative feedback. But only 46 percent of respondents were planning to put resources toward improving that reputation in the next year.
The survey was commissioned by PatientPop, a digital health company with a vested interest in the results. The company, which raised $10 million in late 2015, aims to help practices acquire more patients, get better reviews online, drive repeat visits, and track marketing analytics. PatientPop offers appointment booking features so that patients will be able to schedule appointments. The service also sends patients a followup appointment reminder via text when the appointment is approaching.Respondents were most likely to see their reviews on Google or Healthgrades, with 46.5 percent seeing their reviews on each of those sites. Yelp trailed just barely with 45.8 percent and Facebook came in at 37.3 percent.
Providers worried about negative reviews for a number of reasons. Forty percent feared they would give people the wrong impression of their practice. Thirty percent feared it would be unfair or inaccurate. Fourteen percent were afraid bad reviews would keep their practice from acquiring new patients.