Fierce Pharma August 21, 2024
Supreme Group has continued its private-equity-backed acquisition spree, inking its third takeover in 14 months by snapping up U.K.-based marketing and public relations agency BioStrata.
The story of Supreme Group’s deal spree dates back to March 2023, when the private equity firm Trinity Hunt Partners took a majority stake in a digital marketing agency focused exclusively on life sciences. That agency, the Texas-based Supreme Optimization, is now one of four units under the Supreme Group umbrella.
Connecticut-based health IT marketing agency Clarity Quest became the first acquisition in June 2023. In March 2024, Trinity Hunt disclosed the formation of Supreme Group and acquisition of the Idaho-based healthcare marketing and public relations agency Health+Commerce in quick succession.
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