VentureBeat June 12, 2022
It goes without saying that at the heart of innovation, everything begins with an idea. For all business ventures brands decide to embark on, the initial idea must evolve through various stages of conceptualization and innovation before the final product is launched onto the market. While the entire lifecycle of a product being bought and sold digitally via online channels has been commonly accepted as “ecommerce,” it is important to break down the process into smaller segments.
This division of process allows business visionaries to not only break down the company’s goals, but to track the progress of their goals and reinforce their commitment to them. Pre-commerce constitutes the first stage in the lifecycle, and it encompasses all the stages...
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