Second Opinion July 8, 2025
‘One Big, Beautiful Bill’ did a solid for direct primary care, longevity and telehealth, which may open up the employer channel in a big way for some digital health companies
I’m still digesting the impact of the ‘One, Big, Beautiful Bill’ – for better or for worse. But I did want to share that there is a standout feature of the legislation, which in my view heavily favors the trajectory of companies that sell subscription-based healthcare services to members. One industry friend is calling it the “MAHA dividend for digital health,” so let’s unpack it.
Going forward in 2026, direct primary care memberships will now be recognized as qualified medical expenses that can be paid for with...
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