MedCity News January 8, 2025
Tim Church

By grounding wellness programs in behavior-change science, employers can empower their people to build healthier, more sustainable habits.

While almost 84% of organizations have workplace wellness programs, there’s a concerning disconnect between these initiatives and actual employee health outcomes. Rising healthcare costs, chronic disease prevalence, and increasing employee burnout and stress are prompting many organizations to rethink their wellness strategies. The big question is why do so many workplace wellness programs fail? Many solutions show promise in the beginning, with high sign-up rates and even higher enthusiasm. However, they fail to deliver long-term engagement, which short circuits meaningful health outcomes.

One key issue is that well-intentioned “quick-fix” strategies, like financial incentives, may boost participation initially but fail to address...

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