PYMNTS.com October 17, 2023

A recent report finds that consumers’ private medical information may not be that private.

“The healthcare industry has rapidly embraced digital technologies to enhance patient care, streamline operations, and improve communication,” security firm Feroot wrote on its blog last week in discussing its new report.

“However, this digital transformation brings with it a significant challenge: protecting patient data. One often overlooked risk comes from tracking pixels, which can lead to (accidental) data leakage and privacy breaches. Additionally, the use of pixels and trackers can potentially lead to HIPAA violations if they are employed in a manner that compromises patient privacy or security.”

The study, released Oct. 12 and flagged in a Bloomberg News article Tuesday (Oct. 17), notes that some...

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Topics: Cybersecurity, Digital Health, Govt Agencies, Health IT, Healthcare System, HIPAA, Patient / Consumer, Privacy / Security, Provider, Survey / Study, Technology, Trends
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