Drug Topics August 1, 2025
Brian Nowosielski

Researchers explore whether or not exposure to e-cigarette or cannabis content on social media leads to increased use among adolescents.

Exposure to social media content related to e-cigarettes and cannabis was associated with increased use of either, or both, products among adolescent patients, according to a study published in JAMA Network Open.1 To prevent further substance use among younger patients, researchers suggest improvement of social media guidelines as well as the policies regarding marketing for e-cigarettes and cannabis.

“Nicotine e-cigarettes (hereafter, e-cigarettes) and cannabis products are among the most commonly used substances by adolescents in the US,” the authors of the study wrote. “In 2024, 3.5% of middle school and 7.8% of high school students reported current (past-month) e-cigarette use,...

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