Healthcare Innovation April 4, 2023
In an April 3 research article from Health Affairs, authors found that most U.S. hospitals websites share patient data with third parties, including large technology companies, social media companies, and data brokers
On April 3, Health Affairs published a research article entitled, “Widespread Third-Party Tracking On Hospital Websites Poses Privacy Risks For Patients And Legal Liability For Hospitals.” The article’s authors found that 98.6 percent of U.S. hospital websites use third-party tracking code that transfers patient data to large technology companies, social media companies, advertising firms, and data brokers. Additionally, 94.3 percent had at least one third-party cookie.
The article says that “By including third-party tracking code on their websites, hospitals are facilitating the profiling of their patients by third...