Fierce Healthcare November 28, 2023
Bringing luxury to healthcare without the luxury cost. That’s the stated mission of eternalHealth, a Medicare Advantage plan based in Massachusetts.
Led by 26-year-old founder Pooja Ika, the youngest person to ever start a MA prescription drug plan, and board chair John Sculley, the former CEO of Apple, the company operates on a cloud-based platform that embraces robotic process automation and machine learning.
eternalHealth was founded in 2022 and was the first MA plan to get licensed in Massachusetts since 2013. Touting low monthly premiums, primary care and specialist visits, a $4,500 dental allowance, $0 vision and hearing exams, low out-of-pocket costs and unlimited transportation to doctors and the pharmacy (as well as grocery allowances for the chronically ill for...
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