Chief Healthcare Executive May 10, 2021
According to Pew Research, 96% of Americans own a cell phone and 81% have a smartphone, which are the devices they use to communicate and access information on a daily basis.
It has become more difficult to engage healthcare consumers in a meaningful way, such as motivating them to act or to shift certain behaviors. Generally, healthcare organizations, such as providers, payers, and government agencies, attempt to improve methods of engagement based on behavioral theories and motivational tactics. However, they may overlook the first step of the process: capturing consumers’ attention.
Today, an effective health engagement strategy must have a mobile component. According to Pew Research, 96% of Americans own a cell phone and 81% have a smartphone, which are...
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