McKinsey May 22, 2024
Alex Singla, Alexander Sukharevsky, Ben Ellencweig, Guilherme Cruz with Carlo Palermo and Joshan Cherian Abraham

Strategic alliances are a must for companies looking to build value from generative AI. But approaching them like traditional vendor arrangements won’t work.

Generative AI’s (gen AI) transformative potential promises to revolutionize business and propel up to $4.4 trillion in economic impact annually. Unprecedented adoption rates from companies across industries and sectors, as well as significant private investment, underscore this potential.

Capturing the value from technology, however, is never just about the tech alone. Companies looking to move beyond running gen AI experiments will need to rewire how they work to achieve the full value of their efforts. One key component of this rewiring is developing strategic alliances with gen AI providers. The unique challenges of working with gen AI—from...

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Topics: AI (Artificial Intelligence), Partnerships, Technology, Trends
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