McKinsey September 19, 2022
Our research shows continued growth of consumer interest in health and wellness, with persistent gaps in certain areas presenting exciting opportunities for companies to serve unmet consumer needs.
As evidenced by fitness classes, wearable technology, and mindfulness apps, wellness continues to be a major priority for consumers, increasingly becoming a part of their everyday lives. We estimate the spend on wellness products and services to be more than $450 billion in the United States and growing at more than 5 percent annually.
Building on last year’s Future of Wellness article, our latest survey—which reached more than 2,000 US consumers—reconfirms the existence of several trends and shows growing consumer interest in wellness across six dimensions: health, fitness, nutrition, appearance, sleep, and...
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