Home Health Care News October 26, 2020
Robert Holly

With hundreds of plans reportedly offering in-home support services in 2021, the coming year is certain to bring more Medicare Advantage (MA) opportunities for home care agencies.

But some home care operators will have more opportunities than others due to geographic variability across the MA landscape. To find leads, agency leaders will need to understand what’s going on in their market and identify plans to go after.

“We’re seeing a few states sort of rise to the top, with a number of plans offering in-home supports under Medicare Advantage,” Tyler Cromer, a principal at Washington, D.C.-based research and advisory firm ATI Advisory, told Home Health Care News.

To help home care operators with their MA strategies, ATI Advisory recently released...

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