McKnight's January 23, 2024
A new certified nursing assistant recruitment program aims to attract thousands of new, young care workers with a variety of incentives that could create a sustainable pipeline into the long-term care sector.
The CNA awareness and recruitment campaign launched by the California Association of Health Facilities takes aim at some of the most stubborn issues underlying the staffing crisis ongoing in California, and throughout the US.
The keys to the program’s success will be partnerships with employers, expanding public awareness to people not yet aware of opportunities in skilled nursing and building tangible career growth opportunities into the program to retain workers, according to Claire Enright, Executive Director of CAHF’s Quality Care Health Foundation, which manages the CNA...
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