STAT July 5, 2024
Four large drugmakers — Novartis, Pfizer, Novo Nordisk, and Otsuka Pharmaceutical — were scolded by a U.K. industry trade group for violating a voluntary code that is designed to bolster marketing practices. In each case, the companies were chastised for discrediting — and reducing confidence in — the industry, while Novo Nordisk was singled out for a public reprimand.
The most serious breach involved Novo Nordisk, which voluntarily admitted its failure to disclose approximately $10 million that was provided to more than...
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