PYMNTS.com July 10, 2025
When patients step into a doctor’s office, they expect care, not confusion. Yet for millions of Americans, the patient journey doesn’t end with diagnosis. It derails at the payment level.
The latest PYMNTS Intelligence from the June 2025 PYMNTS Data Books report, “Clicks, Care & Copays—How Each Generation Navigates Digital Healthcare,” finds that, despite being digital natives, younger generations are technologically struggling to make basic healthcare payments.
And this, after all, is a generational cohort for whom roughly 1 in 3 reported that their most recent healthcare experience was a virtual or digital one.
But between opaque pricing, fragmented systems, and clunky user experiences, the financial side of healthcare is often a labyrinth of inefficiency. The result can be frequently...
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