Healthcare Finance News April 4, 2018
MA star ratings improvements can help plans expand their share of an increasingly saturated market.
The Medicare Advantage program continues to grow in popularity with both consumers and health plans.
At least one-third of seniors are estimated to be in an MA plan rather than fee-for-service Medicare. As baby boomers retire in large numbers, health plans are competing to capture the Medicare Advantage market.
One edge is to have great results from consumer satisfaction surveys used for star ratings.
A recent Navigant study shows that just a 1-star rating improvement increases enrollment by 8-12 percent. If the jump is from a 3- to a 4-star rating, the results are a 13 and 17 percent enrollment increase.
“From an analysis perspective,...
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