Hospice News August 9, 2024
Palliative care providers need to focus on their specific organization’s specific strengths in order to stand out from a broad range of competitors.
Seriously ill patients often have multiple chronic conditions that require a flexible and individualized palliative care delivery approach, according to Rachel Dedes, senior director of palliative care at NorthStar Care Community.
Marketing and outreach efforts need careful consideration when differentiating how a palliative care program can help address a wide range of patients’ physical, psychosocial, emotional, spiritual and practical needs, Dedes said during the Hospice News Sales & Marketing webinar series.
“You want to be able to be careful with the words that you use and how you differentiate your program, because you really don’t want to...
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