Mark Farrah Associates October 10, 2017
Medicare Advantage (MA) plans continue to be a popular option for seniors, providing medical coverage for nearly 20 million beneficiaries. In the last three years, MA plans picked up approximately 3.3 million members and these carriers currently cover almost 34% of the 59 million people eligible for Medicare benefits. With the Annual Election Period (AEP) approaching, health plans invested in this segment have been preparing to diligently market their products in anticipation of enrolling more members.
As Medicare companies finalize sales and marketing strategies, they analyze data from Medicare Plan Finder (MPF), an online tool that makes it easy for seniors to review options and shop for new Medicare plans. Medicare Benefits Analyzer™, a Mark Farrah Associates’ database, helps simplify...
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