Sporting new CMS-approved plan designs, Medicare Advantage insurers target enrollee expectations

Fierce Healthcare October 23, 2018
Eli Richman

Healthcare managers, which help beneficiaries navigate the complexity of the healthcare system, are one major service MA plans can now offer given new flexibility from CMS

With new regulatory freedom, Medicare Advantage (MA) insurers are offering a new roster of supplemental benefits in their 2019 plans, including medical advisers, transportation to doctors’ appointments and nontraditional treatment options like acupuncture or therapeutic massage.

But with that plethora of choice comes a new challenge: Clarifying that enrollees only have access to those tied to a diagnosed medical condition, not every service on the list.

“The way that supplemental benefits are often listed in plan materials has sort of trained the consumer to think that if they see a supplemental benefit listed, they’re...

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