Forbes September 4, 2025
Benny Har-Even

Soundcore Sleep A30 Earbuds And The Evolution of Sleep Technology

Many experts believe that we are going through a sleep crisis. While it has been an issue for a long time, many believe the problem has become significantly worse since the pandemic. In June 2024, the medical journal The Lancet described sleep as “a neglected public health issue and, drawing on a survey from The Sleep Charity, said that of 2,000 adults questioned, 90% reported current sleep problems. Then there’s this article from June 2025 that simply asks, “Why can’t Americans sleep?

Aside from long-term issues caused by stress or mental health concerns, practical factors can mess with your sleep, whether it be your partner snoring, the bin men turning...

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