Senior Housing News August 23, 2024
Senior living developer, owner and operator Solinity has acquired a new community as part of a brand launch and growth strategy.
The acquisition of St. Ives, a 36-apartment assisted living and memory care community in Johns Creek, Georgia, is the first community in the company’s new Hometown Living brand. It’s also the step in the Knoxville, Tennessee-based company’s “aggressive growth strategy” to expand its reach around the U.S. Southeast.
The new brand aims to fill a gap in secondary and tertiary markets and provide a “highly skilled workforce, robust management support and great marketing support” that would typically be out of the price point for smaller communities, according to Solinity Founder and CEO Josh Crisp.
“In these smaller markets with...
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