Forbes September 11, 2024
Problem Or Opportunity?
The number and variety of technology platforms available to everyone these days presents enormous opportunities and challenges. Some see the platforms as opportunities to talk about products and services while others see them as a way to distort reality.
In all cases, outcomes are identified, platforms are selected, messages are created and then distributed based on some demographic analytics (and hope the messages go viral). In fact, without the platforms, most companies, career professionals and politicians would find it impossible to create, buy, sell or manage the content they believe will help them succeed.
The Platforms
We’re all familiar with “the socials.” According to Tamilore Oladipo (2024), Josh Howarth (2024) and Rachel Handley (2024), they include Facebook,...
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