Social media: Your brand’s best friend throughout the healthcare product lifecycle

Pharmaceutical Executive June 10, 2022
Cayleigh Aslanian, Associate Digital Strategist, The Whyse, a company of The Agency Network at MJH Life Sciences™, Brand Insights Contributor

There has been much debate on the value that social media can bring to a well-developed marketing plan. After all, speech is strictly governed to avoid content that is inaccurate or objectionable. However, no matter where your pharmaceutical company finds itself in its product development process, the advantages of digital marketing—specifically organic social—can add significant value without compromising integrity. According to Statista, the average daily social media usage worldwide has increased to 147 minutes per day in 2022, up from 145 minutes per day in 2021. Even though it appears to be a small increase, the implications are substantial. The sooner you act, the less you’ll miss out.

Building the Corporate Foundation

While creating your company’s corporate foundation, you first...

Today's Sponsors

Today's Sponsor