Social media influencers help build a ‘positive, connected basis for radiology’s thriving future’

Health Imaging August 30, 2023
Dave Pearson

Here’s a profile of the quintessential social media influencer working in radiology: male, physician, subspecialized, academic and/or administrative leader, leads or has led a professional society, lives and works mainly in the U.S., active on Twitter.

The composite comes from findings dug up by radiology researchers and published in JACR Aug. 25 [1].

Upon identifying the field, Mohamed Sobhi Jabal, MD, of the Mayo Clinic and colleagues used the Right Relevance machine learning service to compute influence scores. They focused on Twitter to the exclusion of other platforms because of its especially broad use by radiology organizations and stakeholders.

The researchers assigned the scores based primarily on Twitter followers/following counts and engagements (posts, replies, likes, retweets and comments).

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