Pharmaceutical Executive September 13, 2021
Medical Affairs professionals are constantly seeking new and creative ways to strategically engage with Key Opinion Leaders (KOLs). Two primary responsibilities of Medical Affairs are sharing data with KOLs to help them make better treatment decisions and gathering KOL insights to improve company strategy. Social media has created a new opportunity for Medical Affairs to meet these objectives.
An independent study of more than 50,000 KOLs conducted by Acceleration Point found KOLs are increasing their scientific discussion on social media. In fact, 54% of those surveyed were involved in scientific discussions or articles across social media, in the news and on the web. Additionally, 18% of these KOLs have Twitter accounts with an average of 2,200 followers. More than 25%...
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