PYMNTS.com June 18, 2024

Snapchat parent company Snap has launched new generative artificial intelligence (AI) tools that helps users create augmented reality (AR) effects.

These tools will enable artists and developers to create AR effects in hours rather than weeks, Reuters reported Tuesday (June 18), citing its interview with Snap Chief Technology Officer Bobby Murphy.

Snap’s new additions include: tools that help AR developers create AI-powered lenses that Snapchat users can then add to their content; an AI assistant that will answer developers’ questions; a tool that enables artists to create three-dimensional images by simply typing prompts; and tools that build more realistic lenses that match the motion and lighting of the content they are added to, according to the report.

Snap CEO Evan...

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Topics: AI (Artificial Intelligence), Robotics/RPA, Technology
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