Forbes June 11, 2025
The Snap Specs have been announced as the latest member of the Snap smart glasses family. It’s one of the longest-running modern smart glass dynasties of them all.
But in recent times Snap has not achieved the attention or popularity of the Ray-Ban Meta glasses, which have sold more than two million pairs to date.
Can these sixth generation Snap smart glasses change all that? That’s unclear, and Snap will have even more competition by the time the pair actually arrives, and Apple smart glasses are on the horizon. But here’s what is known so far about the latest Snap pair.
Name Shift: Snap Specs
The official naming of this series has changed. Since 2016, the Snap smart glasses have...







