MedTech Dive September 8, 2025
Sponsored content By Veeva
The importance of collaboration
The successful development and launch of new devices are dependent on strong cross-functional collaboration across clinical and medical affairs, R&D, marketing, market access, legal, regulatory, and quality. Matt Christensen, Senior Vice President of Global Clinical and Medical Affairs at Smith+Nephew highlights how the company strategically organizes clinical and medical affairs to optimize collaboration, product development, and improve patient outcomes.
Clinical teams are responsible for generating the necessary evidence to support a product’s safety and efficacy, while medical affairs teams act as a bridge between the company and the broader healthcare community, providing scientific and clinical insights. This alignment ensures that every step of the product lifecycle, from initial research to post-market...
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