Accenture January 8, 2018
Consumers who own in-home digital voice assistant devices are using their smartphones less often for entertainment and online purchasing, according to results of a new survey from Accenture (NYSE: ACN).
Digital voice assistant devices – powered by artificial intelligence – are stand-alone hardware devices that use voice interfaces for a range of consumer services such as playing music, turning the heat and lights on and off, and providing news, weather and sports scores.
The online survey of 21,000 consumers in 19 countries – whose findings are summarized in a new Accenture report, Time to Navigate the Super Myway: Giving Consumers Exactly What They’re Looking For – reveals that two-thirds (66 percent) of consumers who own digital voice assistants said they...
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