Smart ring leader Oura plans international push as CEO touts new features and thinking on hardware

CNBC November 14, 2024
Arjun Kharpal

Key Points

– Oura CEO Tom Hale spoke to CNBC about the smart ring product category and the impact of Samsung’s entrance into the space.

– Hale said the company is looking at nutrition functions as the company’s next “pillar” of focus, as it expands its offering.

– Hale also said Oura seeks to expand internationally, especially into parts of Western Europe.

LISBON — Samsung’s foray into smart rings isn’t concerning the boss of the product category’s pioneer, Oura — in fact, Tom Hale says he’s seeing a boost in business.

“I’m sure that a major tech company making an announcement saying: ‘Hey, this is a category that matters. It’s going to be something that’s big.’ I think it’s probably...

Today's Sponsors

Today's Sponsor