Home Health Care News June 8, 2021
The Medicare Advantage (MA) market is controlled mostly by big payers, as the top 10 plans control over 75% of the market. Then there is a 50-foot cliff.
Yet at the bottom of that cliff, there are the smaller MA payers who are often more willing to explore and innovate to stand out.
Examples of bigger MA organizations include UnitedHealthcare (NYSE:UNH), Humana Inc. (NYSE: HUM) and CVS (NYSE: CVS). Smaller MA players aren’t necessarily small in size; they just control less of the MA market.
And a lot of them are banking on proprietary technology and an in-home focus to differentiate themselves among a crowded field. Utilizing supplemental benefits afforded to plans by the U.S. Centers for Medicare & Medicaid...
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