Forbes July 28, 2025
It’s never been easier to generate a social post, draft a newsletter, or spin up a polished website using AI like it is today. And many small businesses are embracing AI, automating marketing tasks, building faster sites and scaling campaigns that once required full teams.
But according to two executives shaping AI adoption for small businesses — Itai Sadan, cofounder and CEO of Duda, and Louis Gutierrez, director of AI at Constant Contact — a more complicated picture is emerging. While the excitement about AI-powered automation is real, most SMBs are not yet ready to combat the challenges that come with using AI.
Reality Versus Expectations
At Duda, which powers more than a million small business websites, nearly 45% of...
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