AXIOS March 17, 2025
Ina Fried

Apple’s acknowledgment that AI enhancements to Siri are taking longer than expected has increased concern that the iPhone maker is falling further behind in what is shaping up to be a tectonic shift for the tech industry.

Why it matters: When it announced Apple Intelligence last June, Apple was already trailing major competitors in outlining its AI strategy.

Driving the news: Apple confirmed earlier this month that the enhanced Siri was taking longer than expected, with features that were due imminently now expected to arrive “in the coming year.”

  • With delivery times up in the air, Apple took down the video of a 2024 ad touting Siri’s new AI features.
  • Since then, there have been concerns expressed in and...

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Topics: AI (Artificial Intelligence), Technology
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