Home Health Care News July 30, 2024
Andrew Donlan

After Honor acquired Home Instead in 2021, many Home Instead franchisees were not sold on the strategic direction they were given. They believed Honor’s model lacked a “proof of concept,” and were unwilling to alter operations to appease their new parent organization.

But, over the last few years, a lot of the friction between Honor and Home Instead franchisees has eroded.

Bill Mishkin, a Home Instead franchise owner with an agency in Melrose, Massachusetts, was one of the strongest voices advocating against looming changes coming by way of Honor. He helmed the Independent Association of Home Instead Franchisees, which was made up by at least 253 owners and 325 franchise locations.

There were a handful of core gripes that Mishkin...

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