MedCity News April 4, 2024
Employers are struggling with point solution fatigue, but does that mean new startups shouldn’t be selling to them anymore? Experts have mixed opinions.
In the employer space, point solution fatigue seems to be growing steadily over the years. Employers are balancing multiple point solutions from different vendors that target specific conditions and populations, and managing all of these solutions at once can be a challenge.
So should newer solutions still expend time and resources to convert self-funded employers to customers? According to Christina Farr, author of the Second Opinion newsletter and a health tech investor, startups should maybe think twice before targeting employers as potential customers.
In a recent edition of Second Opinion, Farr and Big Health Co-founder Peter Hames...
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