SHN Sales & Marketing: Leveraging Machine Learning and AI to Reduce Buying Cycles and Deliver Better Marketing Outcomes

Senior Housing News March 18, 2025
Sophie Knoelke

This article is sponsored by ActiveDEMAND. It is based on a discussion with Sean Leonard, CEO and Founder of ActiveDEMAND. This discussion took place on February 18th, 2025 at the SHN Sales and Marketing Conference.

Sean Leonard: I want to focus on helping everyone understand the key differences between machine learning and generative AI, and more importantly, the critical role of first-party data strategies in leveraging AI for better marketing outcomes. AI is everywhere—everyone is talking about it, using it, and figuring out how to make it work for their business. But in senior living, the reality is we all face the same challenges: staff shortages, the need to scale marketing and sales activities, building trust at scale, and making...

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